The Avenues is a new retail concept inspired by the great cities of the world, and developed as a collaboration between Gensler’s urban designers, landscape architects, architects, interior and brand designers. This latest phase of comprises six distinct districts, each offering a signature shopping experience. A series of additional district concepts are currently under construction. The development will house 545 retail units, including 52 food and beverage outlets, in a dramatic scheme that includes The Mall, The Grand Avenue, SoKu, The Bazaar, Luxury Mall and The Souk. The streets, parks and gardens that identity and connect each district define the overall plan. Supported by material and landscaping details, the design reflects the client’s desire for an authentic urban experience. The result will be a stunning extension to one of the Middle East’s premier retail and leisure destinations.